ARCT

Reflection Captured Thoughts — be socially uniq.

Category: Dream project · Brand
Year: Class 10
Role: Brand & concept
Tools: Brand thinking · AI prompting · Design experiments

MY BRAND IDENTITY — THE ONE I PLANNED

ARCT — Reflection Captured Thoughts.

A brand identity I planned myself: bright geometric shapes on a cream base, a phone-shaped window for captured thoughts, and reflections that look good enough to keep.

It is not an app yet. It is a plan, a look, and a feeling — one of the dream projects.

Abstract glowing ring in pink and cyan on deep navy — the ARCT mark — The ARCT mark — thoughts captured in a loop.

BE SOCIALLY UNIQ

one of the dream projects

A quiet loop of light for a loud idea: be socially unique.

Reflection. Captured. Thoughts.

Want to see ARCT become real?

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ARCT — Reflection Captured Thoughts. The brand identity I planned myself, and one of the dream projects: a place for captured thoughts and reflections, about being socially unique instead of socially optimized.